O'right: A Global Leader In Sustainable Beauty Products
What makes O’right a global leader in sustainable beauty products?
O'right is not just another beauty brand. It has established itself as a pioneer in green innovation by redefining sustainable beauty. The company is committed to creating safe and effective products without compromising the planet's health. O'right’s offerings range from shampoos and conditioners to scalp treatments and styling products—all made with natural, organic ingredients that prioritise safety and performance.
What sets O'right apart is its deep-rooted focus on sustainability at every production stage. While sustainability is becoming increasingly important, it's crucial to be vigilant about how to spot fake sustainability claims that may mislead consumers. From sourcing responsibly grown ingredients to utilising eco-friendly packaging, the brand consistently sets the standard for sustainability. Its innovative efforts are reflected in numerous global awards, including the prestigious Reuters 2024 Sustainability Award, which O’right recently won for its outstanding contributions to environmental stewardship.
Why did O’right win the 2024 Reuters sustainability award?
The Reuters 2024 Sustainability Award is a significant accolade celebrating companies making exceptional strides toward a sustainable future. This year, O’right won in the "Net Zero: Operations Transformation" category, beating out some of the world's top corporations. This significant victory highlights the brand’s leadership in achieving environmental goals.
So, what exactly earned O’right this honour? During his speech in London, the brand's founder and chairman, Steven Ko, shared his vision of a zero-carbon future for the beauty industry. O'right stood out for its ambitious yet pragmatic approach to sustainability. The company has achieved carbon neutrality across all its operations, making it a role model in a sector known for its heavy environmental impact.
How does O’right achieve carbon neutrality in its operations?
O'right’s journey to sustainability is built on a rigorous carbon management strategy. The company conducts comprehensive carbon audits for its products and processes, adhering to the ISO14064-1 and ISO14067 international standards. This means that O'right not only measures direct emissions (Scope 1) and indirect emissions from purchased electricity (Scope 2) but also tracks the entire carbon footprint of its supply chain and product lifecycle (Scope 3).
In 2023, O'right surpassed its RE100 renewable electricity target by two years. Moreover, it achieved its Science Based Targets Initiative (SBTi) goals seven years early, reducing operational carbon emissions by over 60%. These achievements underscore O'right's proactive approach to mitigating climate change and its dedication to a zero-carbon future.
O'right has achieved three consecutive years of carbon neutrality across all scopes., making it one of the few beauty brands worldwide to accomplish this feat. The Reuters judges recognised these efforts, solidifying O'right's status as a sustainability champion.
What sustainability milestones has O’right reached?
Over the years, O'right has made significant progress in its quest for sustainability, setting new benchmarks for the beauty industry. Here are some of its most notable achievements:
- Carbon Neutrality Across Scopes 1, 2, and 3: O'right has achieved complete carbon neutrality, covering everything from direct emissions to its entire supply chain footprint.
- RE100 Renewable Electricity Commitment: The company now powers all its operations using 100% renewable energy, achieving this milestone two years before its deadline.
- Science Based Targets Initiative (SBTi): O’right fulfilled its SBTi goals seven years early, slashing operational carbon emissions.
- Innovative Green Packaging: O'right is renowned for its use of eco-friendly packaging. The brand was among the first to introduce 100% renewable plastic shampoo bottles and even developed a “Tree in a Bottle” concept.
- Water and Waste Management: O'right implements advanced water recycling systems and has minimised waste production across its facilities. Its factories have water conservation technologies that reduce overall consumption.
These milestones reflect O'right's holistic approach to sustainability and its drive to lead by example.
How is O’right setting new standards for sustainable beauty products through green innovation?
Green innovation is at the core of O'right's ethos. The company believes that true sustainability is achieved through constant innovation and improvement. This approach has created revolutionary products and processes that minimise environmental impact and promote healthier lifestyles.
For instance, O'right's hair care products are free from harmful chemicals. Instead, they are formulated with organic extracts, biodegradable surfactants, and naturally derived ingredients. The brand also prioritises ethical sourcing, ensuring that all raw materials are obtained in a way that supports biodiversity and local communities.
Why should businesses look to O’right for inspiration for sustainable beauty products?
O'right's success proves that sustainable beauty is not just a trend but a necessity for the future. Businesses that want to stay relevant in an increasingly eco-conscious world should look to O'right for inspiration. Here’s why:
- Proactive Sustainability Goals: O'right sets ambitious goals and achieves them ahead of schedule, demonstrating that even SMEs can lead in sustainability.
- Innovative Product Development: The brand’s focus on creating safe, effective, and environmentally friendly products is a model for others to follow.
- End-to-End Green Practices: O'right’s approach goes beyond product formulation. It encompasses every stage of the supply chain, ensuring sustainability is ingrained in its operation.
- Community and Industry Impact: By sharing its experiences and knowledge, O'right inspires other businesses to adopt similar green practices, amplifying its positive impact on the industry and the planet.
O'right’s achievements highlight that sustainability is not a hindrance to business success but a pathway to a thriving, responsible future.
O'right: Pioneering sustainable beauty
As O'right’s exclusive distributor in Australia and New Zealand, O'nature is proud to offer eco-conscious consumers a wide range of sustainable hair care products for every hair type. With O'right’s award-winning solutions, O'nature customers can enjoy high-performance hair care that aligns with their values.
Explore O'right’s shampoos, conditioners, and scalp treatments on O'nature’s online store. Each product is carefully crafted to nourish hair without compromising health or sustainability. Whether you have dry, oily, or sensitive hair, a solution is tailored to your needs.
Connect with O'nature for expert advice on sustainable beauty! With O'nature and O'right, achieving beautiful, healthy hair and a healthier planet is just a click away.